![]() Smaller group sizes also enable trainers to build a rapport with members. The added social aspect really sets boutique studios apart from commercial gyms. Not only will members get fitter, healthier and slimmer but also will form new friendships. If there are only 10-15 members, after few classes you’re bound to interact. Group class size also contributes to the overall experience. It’s those little things that really contribute to creating a community feel. The staff will most likely know members’ names (or at least act like they do) and trainers will chat with members before the class starts. They are greeted with a warm smile and a ‘how are you?’. ![]() The boutique experience begins as soon as the member walks through the door. Members don’t come to just exercise, they come for the full social experience.īoutique studios excel at personalisation. What sets them apart from commercial gyms is their ability to cultivate a community feel. Think of the biggest boutique studio names, Orange Theory, Soul Cycle or Les Mills. If you’re interested in finding out more, we’ve summarised the key factors behind the boutique fitness phenomenon.Įach and every boutique studio has its own unique character, specialisation and atmosphere. Boutique studios offer highly personalised small group exercises that are paired with upbeat music elevating the entire fitness experience. No longer does exercise have to be a lonesome, tedious activity. They have redefined our understanding of the workout experience. In short, boutique studios have spread like wildfire because they offer something new. Source Why is the boutique fitness trend here to stay? This is particularly important in the wellness-oriented era that the fitness industry is entering. Especially as members are set to see the same people each time they exercise. Commercial gyms are big ( minimum 1000 sq ft) whereas boutique studios only need half or less ( 500 sq ft).Īs a result, boutique fitness studios offer a more intimate, personalised form of group exercise. That’s definitely a change from “traditional” fitness facilities that have rooms dedicated to group classes, functional fitness areas along with all of the additional extras gyms offer (sauna, steam room, etc.). Think of Soul Cycle, Orange Theory or Barry’s Boot Camp (just a few examples). ![]() Unlike conventional gyms, they only specialise in one, max two fitness areas. The responsive framework allows clients to have a consistent user experience from their desktop, tablet or mobile devices.A boutique fitness studio is a small gym that focuses on group exercise. ![]() Each location page offers information on that studio’s trainers, equipment, services, and amenities, as well as testimonials from local satisfied clients.ĭeveloped in WordPress, the content management system allows InForm’s administrators to add and edit content as needed, such as featuring new press, adding a new trainer to a location’s page, or blogging. InForm boasts locations across the country, and the website allows new and existing clients to quickly and easily access information specific to their nearest location. ![]() The website needed to showcase InForm’s workout effectiveness as well as its appeal – namely a low time commitment, low risk of injury, and achieving great results. InForm Fitness came to Trillion to design and develop a website as attractive and cutting-edge as their training method. InForm Fitness, a revolutionary workout focused on once-a-week, slow-motion, high-intensity weight training sessions with specialized personal trainers at InForm studios across the country. ![]()
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